In Madagascar following the PROFILES application, the Madagascar National Office for Nutrition, in collaboration with many partners initiated a film DVD “Why invest in Nutrition” in Malagasy and French for a broader audience. Over time national and provincial Profiles presentations were developed. The different Profiles communication tools were viewed by more than 2,000 legislators, government officials, health professionals, journalists, and NGO partners. The Profiles advocacy was one of the factors that contributed to develop and adopt a national Nutrition Policy.